A clear, concise, subject-oriented guide from the cable perspective on industry topics.

August 2008 Issue
PR and Meaningful Business Outcomes:
Demonstrating and Generating a Positive Return on Your PR Investment
This brief provides an outline on how to measure the return-on-investment (ROI) of PR activities. It also demonstrates, from a marketing standpoint, how efficiently funds dedicated to PR communications can be compared to other forms of paid media. The issue additionally includes a checklist of project ideas to improve your next PR campaign.

March 2008 Issue
The "DTV Transition" Guide
This issue provides an introduction and overview to the broadcast digital transition and its relevance to the cable industry. It is written as a internal communications vehicle, although excerpts of it may be "repurposed" for external communications. It was developed to help cable professionals explain the upcoming transition.

July 2007 Issue
Blogs and Beyond
This brief provides an introduction to one of the most recent communications mediums-blogs. Although a majority of individuals are not bloggers, individuals who do blog can have a significant influence on customer and public opinions. This is a strong reason for communicators working in the cable industry to have an understanding and awareness of the potential power of the blogosphere.

May 2007 Issue
Cable Competition
Cable television has long been mislabeled a monopoly. This brief reviews the state of competition in the three primary services cable operators offer: video, high-speed broadband & telephone. Cable clearly faces competition on many fronts. And some of the cable industry's competitors include established companies that among the largest corporations in the country.