ACC On the Road

ACC is planning future, “on the road” events. Please check back here for upcoming details.

Online Events

“The ROI Imperative: PR and Meaningful Business Outcomes” – An ACC Webinar

Thursday, September 4
2:00 – 3:00 p.m. eastern time

One of the greatest challenges of public relations is proving value. In ACC’s first webinar, Mark Weiner, CEO of PRIME Research and author of “Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication,” will share his experiences helping clients to prove and improve the value and performance of their PR programs. The presentation will provide straightforward advice based on case study examples and will suggest steps you can undertake now to improve returns you generate through public relations.

How ACC Members Can Participate:

Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. Registration details will follow.

Past Online Events

“Partnering Your Way to Fabulous Public Affairs Events” – An ACC Online Chat

Thursday, July 10
1:00 p.m. – 2:00 p.m. eastern time

Transcript of July 10 Online Chat (members-only)

The cable industry is committed to improving the communities it serves, and its active involvement locally can be a competitive advantage. During ACC’s next online chat, expert cable communicators will explore how to design an effective, community relations event and how partnerships, particularly those between programmers and operators, can magnify its results.

Participating Experts:

Kim Gilmore, Ph.D., historian and director, corporate outreach, A&E Television Networks/The History Channel
Kristen Roberts, regional senior director, community and public relations, Comcast, Connecticut-West Region
Ann Shrewsbury, director of public affairs & community programming, Time Warner Cable - National

How ACC Members Can Participate:

ACC’s online chat will be accessible to all on its Web site, www.cablecommunicators.org. If you have a question that you would like to ask Kim, Kristen or Ann but will not be able to participate in the live chat, please email Michelle Butler your question.

ACC will post a transcript of the chat in the members-only section of its Web site.

 

Wednesday, February 6, 2008
ACC Online Chat
2:00 p.m. – 3:00 p.m. EST
Cable Blogs:  Tapping into the Blogosphere to Achieve Company Goals
Transcript of ACC's Online Chat Cable Blogs: Tapping into the Blogosphere to Achieve Company Goals (members-only)

The explosion of the blogosphere has changed how, where and from whom people get their information.  Following up on the ACCbrief Blogs and Beyond, ACC’s first online chat will feature Lance Helgeson, vice president, v-Fluence Interactive Public Relations and a contributor to this brief, and three cable trailblazers who have found ways to use the blogosphere to spread cable’s story.  ACC invites all cable communicators to join Helgeson; Jerilyn Bliss, vice president, corporate communications, Scripps Networks; Anthony Surratt, executive director, public relations, Cox Communications; and Brandii Toby, press and publicity manager, DIY Network to discuss how one can tap into the blogosphere successfully.

One of the first cable companies to blog was Cox Communications.  In October 2005 Cox launched Digital Straight Talk (http://www.digitalstraighttalk.com), a blog that allows Cox to present views and news on the many issues affecting broadband providers and consumers.  DIY Network used its Blog Cabin in 2007 to drive "tune-in" for on-air programming and "logon" for online programming with positive results.

Participating Blogging Experts:

	Jerilyn Bliss, vice president, corporate communications, Scripps Networks		Lance Helgeson, vice president, v-Fluence
	Anthony Surratt, executive director, public relations, Cox Communications, Inc.		Brandii Toby, press and publicity manager, DIY Network

How ACC Members Can Participate:

ACC’s first, online chat will be accessible to all on its Web site www.CableCommunicators.org.   If you have a question that you would like to ask Jerilyn, Anthony or Brandii but will not be able to participate in the live chat, please email Michelle Butler (mbutler@cablecommunicators.org) your question.

ACC will post a transcript of the chat in the members-only section of its Web site.